Ford was UK market leader for vehicle registrations

Ford was UK market leader for vehicle registrations

by Helen Jackson |
posted 13 March 2018

Official sales figures issued by the Society of Motor Manufacturers and Traders, show Ford was the UK market leader. They lead the market in total vehicle, car and CV registrations during February. It is their highest February sales since 2004.

Ford has four models in the top five best-selling vehicles: the Fiesta 1st, Transit Custom 3rd, Focus 4th and Transit 5th. They were also the clear leader in retail car sales with a sector share more than double that of its nearest rival. It puts Ford in prime position heading into March when sales increase significantly due to the registration plate change.

The Fiesta leads February sales in its ninth year as the UK bestseller and it has more than four times the registrations that its nearest rival. Andy Barratt, Ford of Britain Chairman and Managing Director, said:

"It’s been a record month and Ford’s long-standing market leadership is being consolidated by our growth in more profitable retail sales, supported by the industry’s most successful scrappage scheme so far.”

Fiesta, B-MAX, Focus, C-MAX, Kuga, Mustang and Galaxy all occupying the top three places in their respective market segments in February.  This clearly demonstrates Ford’s broad customer appeal across its car range.

Ford’s Commercial Vehicle models are also a success story. With the whole range including the Transit Courier, Transit Connect, Transit Custom, Transit and Ranger all placed at the top of their respective market segments. Ranger sales continued to strengthen, up almost 50 percent, to over 500 sales, compared to February 2017. They're leading the growing pickup segment with over 33 percent of the segment share.

valuation


Helen Jackson
Helen Jackson

Helen is part of the marketing team here at Money4yourMotors. Helen oversees a wide range of marketing activities including social media and content creation.