A unique concept car for a special brand
by Helen Jackson |
posted 08 March 2019
CUPRA is marking its first anniversary by taking the covers off its most stunning, dynamic and eye-catching vehicle yet, the CUPRA Formentor concept car.
CUPRA’s first year of operations has proved its potential in the market, as sales in 2018 increased by 40% compared to last year, with up to 14,400 units sold. After releasing its first model, the CUPRA Ateca, the brand’s plan to double sales within the next three to five years will gain momentum with the unveiling of the CUPRA Formentor.
Wayne Griffiths, CEO and member of the Board of CUPRA, highlighted that “CUPRA’s current success is a clear reflection of the brand’s popularity in the market. CUPRA’s response is exceeding all of our expectations and we want to continue consolidating this special brand, which is winning over the most demanding car enthusiasts. Now is the time to go full throttle with CUPRA.”
With a dazzling exterior design that instantly captures the attention, an interior that cocoons the driver and passengers whilst integrating the latest technologies and a powertrain that provides inimitable performance, the CUPRA Formentor is a window into the future of the high-performance brand.
Engineered for the future
The CUPRA Formentor is engineered to take the brand into the future, incorporating one of the most advanced propulsion systems and providing the performance the CUPRA badge demands, but in a sustainable manner. Powering the CUPRA Formentor is the high-performance plug-in hybrid engine, a powertrain designed to meet today’s requirements for performance and efficiency and begin the electrification of the brand.
Mixing the technology of an advanced high-performance plug-in hybrid petrol engine with a high-power output and the high-torque characteristics of an electric motor allows the CUPRA Formentor to surpass the performance expectations of the driver.
The vehicle brings together the benefits of a performance car with the qualities of an SUV, at a time when the CUV segment is destined to see incredible growth. It demonstrates the ambition, expressiveness and inspiration that the brand inherently holds and underlines the CUPRA’s position as a technology brand with one eye on the future.