International Racing Championship live on Channel 4

International Racing Championship live on Channel 4

by Helen Jackson |
posted 29 April 2019

W Series, the all-new international single-seater racing championship for female drivers only, has signed a deal with Channel 4, one of the UK’s leading terrestrial free-to-air broadcasters. They plan to show high-definition live coverage of each of the six races in the W Series calendar.

Live motorsport coverage is currently rarely broadcast on UK terrestrial channels, making this a landmark partnership. Programming will also include build-up and behind-the-scenes insights from each circuit, qualifying, as well as full race coverage.

“This is a historic moment for us,” said Catherine Bond Muir, CEO of W Series. “The UK, with its incredible love of motorsport, is a cornerstone market for W Series, and what better way to engage and entertain than with live coverage of our all-female single-seater racing? Channel 4 is the ideal broadcast partner and we’re delighted to be working with them as we introduce the world to this exciting new concept.”

Ex-Formula 1 driver and multiple Grand Prix winner, and W Series Advisory Board Chairman, David Coulthard, said: “I’ve had the privilege of working with Channel 4 as a Formula 1 commentator for many years and I’m thrilled that their appetite for live motorsport has grown to cover W Series too. Channel 4’s experience with Formula 1 will prove invaluable as we work together to produce a compelling show for viewers, fans, partners and sponsors alike.”

Channel 4 was established in 1982 as the UK’s fourth terrestrial channel and has broadcast many of the UK’s favourite shows including Grand Designs, The Inbetweeners, Gogglebox and The Great British Bake Off.

Channel 4 Commissioning Editor Sport, Joe Blake-Turner, said: “We’re thrilled to be bringing live coverage of W Series to terrestrial audiences. Women have been under-represented in motorsport for far too long and who knows, this exciting format could be the first step towards producing a female Formula 1 champion in the not-too-distant future.”

Catch the live coverage on Channel 4 from May 4.

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Helen Jackson
Helen Jackson

Helen is part of the marketing team here at Money4yourMotors. Helen oversees a wide range of marketing activities including social media and content creation.