10 years on: all-electric Mitsubishi i-MiEV city car

10 years on: all-electric Mitsubishi i-MiEV city car

by Helen Jackson |
posted 08 July 2019

Mitsubishi Motors in the UK is celebrating the 10th anniversary of making its advanced electric vehicle technology available to the world’s motoring market.

In 2009, and when the idea of mainstream electric vehicles was considered a novelty by many, Mitsubishi Motors Corporation (MMC) introduced the ground-breaking all-electric i-MiEV city car into the UK, with 25 vehicles used in the CABLED (Coventry and Birmingham Low Emission Demonstrators) trial, the largest of public trials supported by the Government at the time.

Combining a range of 80 miles with comfortable seating for four, the cleverly-packaged Mitsubishi i-MiEV impressed early adopters with its nippy performance and low running costs, winning awards around the world in the process. Perhaps most importantly though, it paved the way for the 2013 launch of the Mitsubishi Outlander PHEV, accelerating Mitsubishi Motors’ understanding of taking EV powertrains to the mass market.

The world’s first plug-in hybrid SUV, the Mitsubishi Outlander PHEV has achieved over 200,000 global sales since its debut. It has proved particularly popular in the UK with over 47,000 examples sold making it the nation’s favourite plug-in vehicle every year since it went on sale in 2014.

Rob Lindley, Managing Director, Mitsubishi Motors in the UK, said: “The Mitsubishi i-MiEV has played a significant role in getting us to where we are today. Without it, the Mitsubishi Outlander PHEV might not have come to market so quickly or offer drivers such an effective and attractive package.”

The company are delighted to be in a position where they can today offer their customers a class-leading plug-in hybrid. The Mitsubishi Outlander PHEV offers cutting-edge technology, while drivers are safe in the knowledge that its advanced specification has been carefully developed, refined and optimised over several years.


Helen Jackson
Helen Jackson

Helen is part of the marketing team here at Money4yourMotors. Helen oversees a wide range of marketing activities including social media and content creation.