Fiat Chrysler's Mopar e-store goes live
by Becky Harrison |
posted 06 October 2019
The official Mopar e-store, www.moparstore.co.uk, offering accessories, parts and services for Fiat, Abarth, Alfa Romeo, Jeep and Fiat Professional vehicles is now live.
The digital transformation of Mopar began several months ago with the creation of an Amazon Marketplace. Today, the new Mopar e-store takes this further offering a multi-channel experience, with the official Fiat Chrysler Automobiles (FCA) service network, allowing customers to purchase servicing packages, extended warranties, personalised services and much more.
The Mopar e-store has over 6,000 genuine Mopar spare parts and over 2,000 authentic accessories designed to enhance the design and functionality of each individual vehicle. As a result, FCA is able to offer a totally innovative and multi-channel online shopping experience.
This follows the company’s move last December of making a selection of approximately 1,300 spare parts and accessories available on the Amazon Marketplace. This has made Mopar the first brand in the automotive sector in Italy to sell its products through this platform.
This is a natural evolution for a brand that has always focused closely on innovation and anticipated the market trends to meet customer’s requirements. Over the past 80 years, Mopar has become synonymous with full service and authentic performance for vehicle owners and enthusiasts worldwide.
To celebrate the launch of the online store, Mopar is offering free shipping on all orders placed until the 31 October. Further information and to shop the new Mopar e-store visit www.moparstore.co.uk.