Vauxhall Motors in partnership with the Motability Scheme
by Becky Harrison |
posted 08 November 2019
With the aim of increasing awareness of its long-standing partnership with Motability Operations, Vauxhall Motors have aired its new TV advert.
Motability Operations controls the Motability Scheme which was founded in 1977. The scheme allows people with a disability to use their mobility allowance to lease a new car every three years. The all-inclusive plan means that insurance and car tax are paid for and free servicing is included to cover maintenance, replacement tyres, breakdown assistance and the option for many adaptations. All drivers need to pay for is the fuel before they can enjoy the freedom of being able to travel.
Vauxhall, who has been a founding partner since the scheme began, released the new advert last week to highlight how their vehicles and the Motability scheme can give much needed independence to disabled people.
Set to Nina Simone’s “I Wish I Knew How It Would Feel to Be Free,” the ad follows several different stories including a mother with her daughter with Down’s syndrome, a woman enjoying the open road with her wheelchair in the boot, a woman with cerebral palsy and a husband singing with his wife who is blind.
“This poignant and touching new film fits genuinely with what Vauxhall stands for as a true British brand in the heart of Britain: approachable, inclusive and close to all customer needs,” said Stephen Norman, Managing Director at Vauxhall Motors. “We are also delighted to highlight our work with the Motability Scheme, an association we’ve had for over 40 years.”
If you or someone you know requires a vehicle through the Motability Scheme, then your local Vauxhall dealer is there to help. Their Motability specialists will take the time to explain how each model will benefit you, and also arrange adaptations should they be required.
You can view the emotive new advert here.