LEGO to launch iconic Nissan GT-R NISMO in January 2020

LEGO to launch iconic Nissan GT-R NISMO in January 2020

by Becky Harrison |
posted 28 November 2019

A new and exciting LEGO model has been revealed by LEGO Group CEO Niels B. Christiansen and Asako Hoshino, executive vice president at Nissan.

Their first partnership will involve the Nissan GT-R NISMO, an iconic Japanese supercar which will be available globally in January 2020. The famous Nissan model will become one of the first 2020 Speed Champions themed sets made by LEGO, which will be 25% bigger than in previous years.

Made up of 298 LEGO pieces, the Danish toy group and Japanese car manufacturer are pleased to have captured the authentic and intricate details of the life-size race car in a relatively small LEGO model.

Asako Hoshino said: “The Nissan GT-R and the LEGO brand are both renowned and loved by fans of all ages throughout the world, and we are honoured to be the first-ever Japanese car manufacturer to partner with the LEGO Group.”

Founded in 1932 in Billund, Denmark by Ole Kirk Kristiansen, LEGO’s name came from the two Danish words LEg GOdt, which mean “Play Well”. Since the introduction of the LEGO® wheel in 1962, cars have played a central role in thousands of LEGO sets, becoming incredibly popular with children across the world.

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

“In addition to offering a wonderful and fun building and play experience, we hope the model will also inspire children to learn more about engineering and how to create things in real life,” said Christiansen. “Children build, unbuild and rebuild during play – stimulating and developing crucial skills, such as creativity, resilience, problem-solving and critical thinking.” Inspiring them to become the builders of tomorrow is LEGO’s mission.

 

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Becky Harrison
Becky Harrison

Becky is part of the marketing team here at Money4yourMotors. Becky oversees a wide range of marketing activities including social media and content creation.