Favourite 2019 UK car colour revealed to be grey

Favourite 2019 UK car colour revealed to be grey

by Becky Harrison |
posted 21 January 2020

One in five new cars sold (22.6%) is painted grey as it becomes the UK’s favourite new car colour in 2019. According to the latest figures released by the Society of Motor Manufacturers and Traders (SMMT) grey reached the top spot for the first time in 2018 and is followed by black and white.

The number of grey cars registered in the year rose 5.3% to 521,273 and meant an increased market share for the colour. The top three colours mean that 60.7% of all new cars joining British roads in 2019 were shades of monochrome.

“For most buyers,” said Mike Hawes, SMMT Chief Executive, “the colour is the first of many options they’ll select on their new car, and today there are more possibilities to personalise your car than ever before.”

“Drivers can choose from many hundreds of models equipped with the latest low and zero emission powertrains, advanced safety and connected tech and exciting comfort and convenience features. There really is something to suit every driving need – and colour taste – on the market in 2020.”

Grey remained consistently the favourite choice across the UK in 2019, apart from in Scotland and the Channel Islands, where white was the preferred hue. Nationwide, meanwhile, the least popular colours were maroon, cream and pink, combined taking less than 1% of all registrations.

With the overall new car market down -2.4% in 2019 to some 2.3 million units, just grey and turquoise increased their numbers in the 12 months, the latter up 29.3% with 2,358 registrations. Silver, which has been in the top three 16 times in the last two decades, posted its lowest number of registrations for 20 years, with 201,008 models specified in the colour.

There were different tastes on show at opposite ends of the market – the smallest cars in the mini segment were more likely to be white, while executive and luxury saloon cars were more commonly found in black.

Diesel and petrol drivers tended to opt for grey, but the most popular colour for zero emission battery electric vehicles was white.

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Becky Harrison
Becky Harrison

Becky is part of the marketing team here at Money4yourMotors. Becky oversees a wide range of marketing activities including social media and content creation.