2020 Red Dot Product Design Award For Kia Xceed
by Becky Harrison |
posted 03 April 2020
The All-New Kia XCeed urban crossover has been recognised with a 2020 Red Dot design award. The ‘Product Design’ prize makes the XCeed the fourth member of the Ceed model family to receive a Red Dot prize.
The judging panel, of the Red Dot Awards comprises of 40 expert independent designers, design professors and journalists from around the world. They appraise the best products created every year from a range of industries.
The XCeed’s accolade brings Kia’s total number of Red Dot awards to 25, since the brand won its first in 2009. Most recently in 2019, the XCeed’s stablemates – the Ceed, Ceed Sportswagon and ProCeed – were individually recognised for their design strengths by the prestigious awards programme.
Karim Habib, Head of Kia Design Centre, said “Kia has strived for continuous quality improvements and more fascinating and interesting customer experiences. Kia’s crossover XCeed represents this new vision. I am extremely proud that our team’s efforts are appreciated by customers all over the world.”
The Kia XCeed is a new urban crossover utility vehicle (CUV) which combines compact SUV practicality with the sporty packaging and engaging handling of a hatchback. It addresses the growing desire among European drivers for cars, which offer more emotion and dynamism than an SUV, both in terms of the way they look and drive.
This is the second major design prize for the Kia XCeed and the full Ceed model family, following an iF Award for the new model at the beginning of 2020. The XCeed also received the prestigious ‘Golden Steering Wheel’ (Das Goldene Lenkrad) in Germany in 2019, and won the Urban Car Award in last year’s Women’s World Car of the Year contest.
Launched in 1955 by the Design Centre of North Rhine-Westphalia, the Red Dot Awards is today one of the most prestigious design competitions worldwide.