Aston Martin DBX Debuts In Wales

Aston Martin DBX Debuts In Wales

by Becky Harrison |
posted 24 July 2020

Just over four years since Aston Martin announced its investment in a brand-new manufacturing facility at St Athan in Wales, the first Aston Martin to be “Made in Wales” has been driven off the production line.

The culmination of an extensive development programme that began with virtual development stretching back to 2015 and physical testing in Wales in 2018, DBX signals a new era in Aston Martin’s pursuit to deliver performance, style and usability in a segment previously unexplored by the world-famous manufacturer. Bringing both the versatility and indulgence expected of a luxury SUV with sports car levels of dynamic performance, DBX aims to set a bold new standard in this sector.

With its all-wheel drive system, DBX is a car that will allow the company to increase its presence in markets where perhaps the weather or terrain is less than conducive to rear-wheel drive sports cars. The clear emphasis on a spacious and luxurious cabin – whether seated in the front or back – will also allow Aston Martin to better reach customers who prefer to be driven rather than drive.

Minister for Economy, Transport and North Wales, Ken Skates, said: “This is a historic moment for Aston Martin and for Wales. It is also a huge win for the Welsh Government’s can-do attitude.

“The DBX is an exceptional vehicle from one of the world’s most luxury car brands, and it will be central to this iconic company’s growth plan and ambitions for the future. I could not be more proud to see this fantastic SUV being made in Wales and rolling off the production line. It also speaks volumes for the dedication and skills of the world class work force we have right here in Wales.”

First deliveries of the DBX to customers start later this month, as planned.

 

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Becky Harrison
Becky Harrison

Becky is part of the marketing team here at Money4yourMotors. Becky oversees a wide range of marketing activities including social media and content creation.