Glampervanning Trend Takes Hold

Glampervanning Trend Takes Hold

by Becky Harrison |
posted 06 November 2020

A new trend for glampervanning is on the rise this winter as Brits look for inventive ways to travel and holiday with loved ones during the colder months of COVID-19 – and it is being driven by a surprising demographic.

A survey of 2,000 UK adults, commissioned by Auto Trader has revealed that 71% of Brits who are thinking about taking a holiday this winter would consider staying in a luxury caravan or motorhome.

The data also reveals a 156% year on year rise in advert views for top end models – motorhomes and caravans costing between £50,001-£100,000 – that have more advanced technology and features.

Caravan and motorhome holidays are proving to be good options for holidaymakers amidst the ongoing pandemic. Surprisingly, of those who are considering a holiday this winter, it is the younger generations – adults aged 18-44 – who are most likely to consider a caravan or motorhome holiday (95%) with almost 1 in 3 of these (32%) saying they would be willing to spend more than £1,000 to rent a luxury caravan or motorhome for a holiday this winter.

Nearly 1 in 5 of this group (18%) agree that taking a trip in a caravan or motorhome would be a great way to have a holiday whilst adhering to lockdown restrictions and more than 1 in 10 (13%) say it would be safer than a hotel or Airbnb this year.

However, gone are the days of trying to keep warm in a beat up, poorly-insulated old caravan or motorhome – the younger generation is all about ‘glampervanning’ this winter and has a list of requirements that need to be met before they will consider this kind of trip. Topping the list of must-haves is a Smart TV with integrated Netflix, followed by a full cooking suite and a spacious sofa for relaxing.

High-speed in-built Wi-Fi was the fourth most important feature and completing the top five was a decent pressure shower. More than 1 in 10 (13%) even said they would love an onboard jacuzzi bath to allow them to truly relax.

The trend for luxury caravan and motorhome stays, which has already been taken up by an array of well-known celebs including Gwyneth Paltrow, Coleen Rooney, Jamie Oliver and Chris and Rosie Ramsay, is also thought to be driving demand for part-exchanging as owners look for cost-effective ways of upgrading their vehicles for more advanced models to see them through the pandemic this winter.

 

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Becky Harrison
Becky Harrison

Becky is part of the marketing team here at Money4yourMotors. Becky oversees a wide range of marketing activities including social media and content creation.