Kia K5 And Sorento Win 2020 GOOD DESIGN Awards
by Becky Harrison |
posted 07 January 2021
Prestigious awards acknowledge design excellence of the Kia brand K5 sedan and Sorento SUV on-sale in several regions around the world. Kia Motors has earned two prestigious design awards for two of its latest models, as the new third-generation Kia K5 saloon and fourth-generation Kia Sorento SUV both won accolades in the Transportation category of the annual GOOD DESIGN Awards.
This is the latest in a string of design awards for Kia in recent years, with previous generations of both the Sorento and K5 also earning GOOD DESIGN Awards in 2015. Several other models in the Kia line-up, including the Telluride and Soul, have also received recognition from the organisation previously.
Kia’s third generation K5 is one of the brand’s most powerful mid-size sedans to date, offering drivers an inspired and technology-packed alternative to traditional rivals. Its exterior design is characterised by Kia’s hallmark ‘tiger nose’ grille and ‘heartbeat’ daytime running lights, while its interior layout conveys a futuristic and high-tech appearance, aided by its 12-inch digital instrument cluster.
The all-new Kia Sorento redefines the successful design of previous generations of the SUV, while incorporating elegant and sophisticated new styling elements, with sharper lines, high-tech details and elongated exterior proportions. The ‘tiger-nose’ grille, displaying a wider shape which organically wraps around the integrated headlamps on each side, gives the new model a confident and mature presence. Inside, its attractive cabin also introduces premium-quality materials, cutting-edge infotainment technologies, and a stunning new design.
Celebrating its 70th anniversary, the GOOD DESIGN Awards program is one of the oldest design competitions in the world. Every year, the program selects a list of products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.