Medium Sized Cars Stay The Favoured Choice

Medium Sized Cars Stay The Favoured Choice

by Becky Harrison |
posted 04 June 2021

Motorists aspire to drive a medium-sized car throughout their driving life, no matter what their age, reveals new research from Direct Line Motor Insurance. Analysis shows that the choice of cars available, and the number of new drivers and cars on the road is accelerating. The top 10 best-selling cars now only account for around 26 per cent of all vehicles on the road compared with 29 per cent five years ago. Around 575,000 new drivers are hitting the UK’s roads every year with the number of cars rising by 2.4 million in five years.

But medium-sized cars such as the VW Golf, Ford Focus or Audi A3 are the models that motorists overall are most likely to drive or aspire to have. A quarter of motorists drive this size of car and believe they are the most appropriate for their age group, while 15 per cent aspire to driving them. Just nine per cent wish to drive SUVs and eight per cent want a sports car.

The under-25s and motorists aged 45 to 54 break the mould on aspirations – they dream of driving luxury vehicles such as the BMW 8 series or Mercedes S-Class, even though they are most likely to drive small cars, such as a Renault Clio.

Analysis of official data found attitudes to car ownership varied for different life stages. It revealed what the key indicators are for people either buying their first car or changing their vehicle. The data also shows getting a driving licence and owning a car is becoming more popular – the percentage of the British adult population with a full licence was 76.5 per cent before lockdowns compared with 73.3 per cent in 2014. With many drivers unable to take their test and secure a driver’s licence in 2020, it was a challenge for many, but the trajectory of those who want one has continued to increase over time.

The life event that is most likely to drive someone to buy a new car is inevitably passing their driving test with 26 per cent saying that was their reason to buy. However, 16 per cent said starting a new job was their reason for buying, ahead of 11 per cent who bought because they started a family or after moving to a new area (also 11 per cent). Expanding their family was the reason for buying a car for eight per cent of people.

 

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Becky Harrison
Becky Harrison

Becky is part of the marketing team here at Money4yourMotors. Becky oversees a wide range of marketing activities including social media and content creation.