Kia is the automotive partner of FIFA World Cup Russia

Kia is the automotive partner of FIFA World Cup Russia

by Helen Jackson |
posted 08 June 2018

Having supplied 424 vehicles to assist the FIFA World Cup, Kia Motors is the official automotive partner of FIFA.  The company want the world to see their ongoing support and passion for the world’s most popular football tournament.

The vehicle handover ceremony took place back on May 31 at the Luzhniki Stadium in Moscow – where the World Cup Final will be held on July 15. In total, 32 nations from around the globe will participate, hoping to claim victory at the most celebrated football competition in the world.

 Jay Neuhaus, Head of Marketing Rights Delivery & Hospitality at FIFA said:

“Kia Motors has been our Official Partner since 2007 and we are grateful for its support in supplying a quality fleet to assist with this year’s FIFA World Cup in Russia."

As an official partner to FIFA, Kia’s fleet of vehicles includes the K9 luxury sedan, Sorento SUV and Sportage compact SUV. Vehicles will transport national football teams, referees, officials and delegates during the 64-match tournament.

Their vehicles will ensure a smooth operation of the event, enabling us to transport players, media and officials throughout the tournament.

Kia will also offer football fans several opportunities to get involved in World Cup festivities under its ‘Get into the game’ participation campaign. Included is a once-in-a-lifetime opportunity for 64 children across the world to be ‘Official Match Ball Carriers’ for each of the FIFA World Cup matches.

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Helen Jackson
Helen Jackson

Helen is part of the marketing team here at Money4yourMotors. Helen oversees a wide range of marketing activities including social media and content creation.