The pick-up truck - Britain’s ‘most desirable’ used car

The pick-up truck - Britain’s ‘most desirable’ used car

by Helen Jackson |
posted 02 August 2018

We might not necessarily need one, but it seems we’re a nation obsessed with pick-up trucks. The Ford Ranger, Toyota Hi-Lux, Nissan Navara and Mitsubishi L200 surprisingly rank among the top 10 most desired used cars on sale in Britain in 2018.

CarGurus, the online automotive marketplace created by TripAdvisor founder, Langley Steinert, analysed the number of shoppers searching for every model with at least 1,000 cars for sale since the start of the year to create its ‘Desirability Score’.

Whilst the top 10 includes some expected highly-desired choices, such as luxury SUVs Range Rover and Audi Q7, it also features the unexpected. Data shows the Ford Ranger is the most in-demand used car on sale this year with 66 people searching for every model available.

Others to grace the top 10 list included the Toyota Hilux with a Desirability Score of 34, Nissan Navara (33) and Mitsubishi L200 (27). This seemingly highlights Britain’s new obsession with pick-up trucks. The evergreen Porsche 911 was the only non-SUV and pick-up truck to make the hot list with 39 users searching for every model on sale.

James Drake of CarGurus says:

“When we’re buying our next car, we naturally consider the practicalities of the vehicle and search for the model that best fits our needs. But what if there were no restrictions? The CarGurus Desirability Score is the automotive equivalent of window shopping – it shows the models we are most curious about or desire, even if our circumstances make a purchase unrealistic."

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Helen Jackson
Helen Jackson

Helen is part of the marketing team here at Money4yourMotors. Helen oversees a wide range of marketing activities including social media and content creation.